In Car Wraps, Fleet Wraps, Marketing

Are you searching for a unique form of advertising that doesn’t involve eye-crossing analytics and statistics? You need fleet wraps! Adding graphics to your fleet vehicles will get your business noticed while you drive, and even while the vehicle is sitting in a parking space in Chattanooga, Dalton, Rome or anywhere. Vehicle wraps are one of the few forms of media people remember long after seeing the vehicle.

Every business owner needs to been engaged in proactive marketing, which allows you to be agile and adapt to the ever-changing needs and wants of your customers. That’s why we love vehicle wraps. Once you add graphics to one or multiple vehicles in your fleet, you have constant, noticeable marketing on the road.

In today’s market, that is more important than ever.


Vehicle wraps and truck advertising are one of the most cost effective ads with the most visual impact.


Vehicle wraps are the perfect way to reach qualified buyers along your routes.


Consumers are demanding an advertising medium that grabs their attention and vehicle wraps do exactly that.

We Love Fleet Wraps Chattanooga

Regarding fleet wraps, a study by ad agency RYP & Becker Group found that:

  • 97 percent of survey respondents recalled the ad on the truck.
  • 98 percent thought the ads created a positive image of the advertiser.
  • 96 percent thought fleet graphics had more impact than billboards

Another compelling reason to add vehicle graphics is the fact that your vehicle becomes a mobile billboard. No other medium can guarantee coverage at the exact physical locations your audience lives, works or plays. You can reach more customers in more places without picking up the phone or sending out an email campaign, saving you time and money.

Not convinced yet? Ok then. . .

3M measured the advertising effectiveness of fleet graphics for Cadbury-Schweppes Company using GPS units to track 10 Snapple® trucks through two major metropolitan areas. The three-month study correlated truck routes against zip codes and demographic data to deliver the most accurate measurements of message effectiveness, to date.


Key Findings:

Fleet graphics generate a large number of impressions — in this study, an average of 6 million Prime Daily Effective Circulation (DEC) per truck, annualized.

Mobile media advertising offers the lowest cost-per impression of any major advertising medium.

— Routes and messages can be optimized to target specific demographic groups.

Fleet graphics add a valuable dimension to the advertising marketing mix.


Though we really don’t think you need any more proof that vehicle and fleet wraps are one of the best forms of marketing available, here’s the final reason we love them: they never hit the “circular file” (the trash!). Fleet graphics aren’t a commercial, direct mail or coupon. No one can hit fast forward, mute or throw them out without looking at them.

Sign-Rite creates these mobile billboards. A single vehicle wrap or fleet wraps are cost-effective, unique and leave a long-lasting impression on your consumers.

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